We thought this note from Peter captured it all perfectly:
Cleo Bronze Award — Best Licensed Track (2025)
In the summer of 2025, we decided to lighten up and capitalize on simple dog joy to showcase the clear, visible benefits of our food. The ads did what we did best — use great music with cinematic imagery to translate the ethos of our brand.
Running through the NFL Season 2025, the ads broke through the noise and became some of our best-loved work. They also confirmed that even the best-trained Afghan Hound in Canada has very few brain cells. We loved her anyway.
We thought this note from Peter captured it all perfectly:
