The ACLU started off its new partnership with OBERLAND with a fast and furious brief: come up a campaign for Mother's Day that targets the issue of family separations at the border – and lets Joe Biden know that the ACLU has its eyes on him. We developed the creative concept of a height chart to symbolize how these kids are growing further from their families, day by day. The ad ran in a full-page spread in The New York Times on Sunday, May 8th.
We followed this with another full-page ad highlighting the continued mistreatment of prisoners in Guantanamo Bay a year later, using the idea of an “ink stain” to contextualize the disgrace through our newspaper medium.
