Sophie Forman

Genie

Genie is a food-tech startup on a mission to provide nutritious, delicious and sustainable meals for people everywhere – all in a cute, colorful box. Genie came to OBERLAND for a new brand ahead of its US launch, with a brief for a playful but tech-forward identity. In addition to an overall visual language and new logo, we developed a website, a social media plan, marketing and operations materials, and packaging for this food of the future.

Agency: OBERLAND
Roles: Art Direction, Digital and Web Design
Collaborators: Dhruv Nanda, Arnau Bosc, Sam Jenkins, Alex Borrelli, Qinwei Zhu

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