Sophie Forman
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Tytocare

In the COVID era, people are more anxious than ever about going to the doctor. Yet especially now, we need access to accurate, convenient, and reliable healthcare. So we asked the question: can getting better get better?

Enter Tytocare: a new type of telehealth. Through a simple device, it measures your vitals, from lung capacity to heart rate to throat and ear imaging. By sending the information directly to your doctor, Tytocare gives you the ability to conduct a full check-up (or treat an ailment) all from the comfort of your own home.

OBERLAND was tasked with developing new positioning and a creative campaign focused on the US market but relevant worldwide, with a special focus on Israel and Europe. We crafted Getting Better Just Got Better to be a respite in the sea of doom and gloom: a vision of a world where it’s a little easier to find peace of mind, real answers, and wellness for you and your family.

Agency: OBERLAND
ECD: Bill Oberlander | CD (Art): Sophie Forman | CD (Copy): Dhruv Nanda | Executive Producer: Kelsea Seavey
AD/Designer: Carly Nalven | Motion Designer: Alex Borrelli | Editor: Helen Todd

Production Agency: Bindery NYC
Director/Photographer: Kristine Tsui

Lifting segments from our hero spot allowed us to create short, targeted pre-roll with more specific messaging.

Expanding our new Getting Better Just Got Better world, we crafted image pairings using clever elements to show the connection between doctor and patient – match shots, aligned surfaces, and reflected postures.

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