Sophie Forman
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Phoenix Life Centers

Phoenix Life Centers is a new brand under Phoenix House, one of the nation's largest nonprofit drug and alcohol treatment providers, and aims to revolutionize addiction treatment. As the in-house graphic designer building an entirely new set of brand materials, I was tasked to bring a fresh and welcoming look to all pieces — including a new website, social media, ads, marketing materials, and more —while maintaining a connection to the main Phoenix House brand standards.

  In designing the new website for Phoenix Life Centers, I focused on creating a modern flow that felt both friendly and unconventional. Above features the homepage, the Location page, and the Personalized Treatment page, which uses interactive elements to explain the different types of treatment.


In designing the new website for Phoenix Life Centers, I focused on creating a modern flow that felt both friendly and unconventional. Above features the homepage, the Location page, and the Personalized Treatment page, which uses interactive elements to explain the different types of treatment.

    In order to accommodate a large number of potential pages, I created template workflows, above, with movable content blocks that could work with any type of content.

 

In order to accommodate a large number of potential pages, I created template workflows, above, with movable content blocks that could work with any type of content.

 For more social content,  click here .

For more social content, click here.

  Newspaper ads proved to be effective in reaching our target audience - above is a sampling from the New York Daily News, AMNY, and USA Today.


Newspaper ads proved to be effective in reaching our target audience - above is a sampling from the New York Daily News, AMNY, and USA Today.

  Marketing and operational materials included campaign and location postcards, as well as new business cards for the entire 5000+ person organization.


Marketing and operational materials included campaign and location postcards, as well as new business cards for the entire 5000+ person organization.

 Original icons help illustrate the mission of the organization in a clear and friendly way, utilized in materials from medical posters to in-home advertisements, below.

Original icons help illustrate the mission of the organization in a clear and friendly way, utilized in materials from medical posters to in-home advertisements, below.

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