In designing the new website for Phoenix Life Centers, I focused on creating a modern flow that felt both friendly and unconventional. Above features the homepage, the Location page, and the Personalized Treatment page, which uses interactive elements to explain the different types of treatment.
In order to accommodate a large number of potential pages, I created template workflows, above, with movable content blocks that could work with any type of content.
Newspaper ads proved to be effective in reaching our target audience - above is a sampling from the New York Daily News, AMNY, and USA Today.
Marketing and operational materials included campaign and location postcards, as well as new business cards for the entire 5000+ person organization.
Original icons help illustrate the mission of the organization in a clear and friendly way, utilized in materials from medical posters to in-home advertisements, below.