Sophie Forman
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MADD for Summer

Mothers Against Drunk Driving, or MADD, is an organization with a great cause but a current lack of cultural panache. I created a new campaign for MADD based on the popular "color run" concept - inherently an alcohol and drug-free activity - aimed to bring a young, energetic new base to the cause. 

In honor of MADD's history and current trends in visual language, I went with a funky '80s vibe, including a custom typeface and illustrations inspired by vintage posters.

Concept work

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