Sophie Forman
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Athens

A city well-known and loved, Athens, Greece nonetheless has fought a negative reputation with its recent political turmoil. It's also constantly waging a more inevitable battle against the weight of its own history.

My identity for Athens highlights its appeal as a dynamic, modern, and varied metropolis. The brand slogan "make your mark" emphasizes each visitor's ability to add their own imprint to the history of Athens - the marks which appear throughout my branding were actually based on scribbled doodles made by my colleagues.

Concept work.

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02 MOBILE.jpg
03 POSTCARDS.jpg
06 MARKS.jpg
05 WORK.jpg