Sophie Forman
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Athens

A city well-known and loved, Athens, Greece nonetheless has fought a negative reputation with its recent political turmoil. It's also constantly waging a more inevitable battle against the weight of its own history.

My new identity for Athens highlights its appeal as a dynamic, modern, and varied metropolis. The brand slogan "make your mark" emphasizes each visitor's ability to add their own imprint to the history of Athens - the marks which appear throughout my branding were actually based on scribbled doodles made by my classmates. 

Student work.

00 LOGO.png
07 NEW POSTERS.jpg
01 COMPUTER.jpg
02 MOBILE.jpg
03 POSTCARDS.jpg
06 MARKS.jpg
05 WORK.jpg